How to Find Long-Tail Keywords for Your Niche

Ranking for highly competitive keywords seems tough nowadays. This post explains how to find long-tail keywords and improve your website ranking without directly competing with the big leagues. Finding long-tail keywords are specific, multi-word phrases that can help you get a highly targeted audience with a higher chance of converting.

If you blog, own a business, or work in marketing, long-tail keywords will change the SEO game for you. This guide explains how to find the right long-tail keywords and use them, backed by real-time data, to give your content an unfair advantage.

What Are Long-Tail Keywords?

Keywords that are longer and more specific are known as long-tail keywords. They usually contain three or more words. People use these keywords who are ready to buy or looking for specific information. For example:

1. Short-tail keyword: "Running shoes"

2. Long-tail keyword: "Best running shoes for flat feet in 2025"

Can you tell the difference? The short-tail keyword is general and competitive, the long-tail keyword is specific to a section of people looking for a solution. So, choose wisely which one you take on your next blog.

Why Are Long-Tail Keywords Important?

1. Lower Competition: Short-tail keywords are highly competitive, making it harder to rank. Long-tail keywords face less competition, giving you a better shot at ranking.

2. Higher Conversion Rates: People searching long-tail keywords are usually closer to clicking the link, whether it’s making a purchase or signing up for a service. Studies show that long-tail keywords have a 2.5x higher conversion rate than short-tail keywords.

3. Improved Voice Search Optimization: With the rise of voice assistants like Siri, Alexa, and Google Assistant, conversational, long-tail queries are becoming the standard. 58% of consumers have used voice search to find local business information in the last year.

How to Find Long-Tail Keywords for Your Niche

Let’s get practical. Finding long-tail keywords involves understanding your audience, using smart tools, and analyzing real-world data. Here’s how:

1. Start with Google’s Free Tools

Google Search Engine:

Type a broad keyword into Google, and it will suggest related searches based on popular queries. For example:

● Type "best laptops" - Google suggests "best laptops for coding," "best laptops for Students," etc.

Google's "People Also Ask" Section:

This section shows common questions related to your keyword. If you search "content marketing strategies," you might see:

● "What are the 5 C’s of content marketing?"

● "What are the 4 marketing strategies?"

Google Search Console (GSC):

GSC shows the actual search queries that bring traffic to your site. Look at the “Performance” report to find hidden long-tail gems you’re already ranking for!

2. Use Google Trends

Open Google Trends on your PC and search for any topic. I searched for Web Development. Now, I've got 20 queries and topics that I can use as a long tail keywords into my blog.

3. Use Google’s People Also Search For Section:

On your PC, search for any topic. Once you scroll down to the very end, you can find a section called People Also Search For. In this section, you can find 8 organic keywords and make it easy for you to find long tail keywords for your niche. For example, I am searching for “Content Marketing Strategies”

4. Use Quora:

Login to your Quora account. If you are new to Quora, please sign up with the required credentials. Once done, click on the search bar and search the topic you need. You can find long tail keywords ideas on your screen. For example, I am searching for “Content Marketing Strategies”

5. Check E-commerce and Social Media Trends:

● Amazon & eBay: Check product titles and descriptions for keyword inspiration.

● Pinterest & Instagram Hashtags: Trending hashtags often contain long-tail phrases that users search for.

10 Best Long-Tail Keyword Generator | Free & Premium

Real-Time Data: The Rising Impact of Long-Tail Keywords in 2025

Ahrefs reports that 92% of all keywords receive fewer than 10 searches per month, which classifies them as long-tail keywords. Though lesser-known on the individual level, when combined, they pack a punch.

Backlinko, a site that tracks backlinks, conducted a recent study. It found pages that rank on long-tail keywords get 3x more organic traffic than pages targeting head terms. 70% of all searches are long-tail queries.

How to Use Long-Tail Keywords in Your Content

Once you’ve identified the right keywords, strategic placement is key:

1. Optimize Your Content:

● Title & Meta Description: Include your keyword naturally.

● Headings (H1, H2, H3): Break your content into sections using relevant long-tail keywords. Use relevant long-tail keywords to break your content down into sections with headings. Shown on the right-hand side, keep the whole info intact but change the style of writing.

In simple words, don’t stuff the body text with the keywords. Use them naturally. Make use of long-tail keywords for describing your images in alt text.

2. Create High-Value Content Around Long-Tail Keywords

Instead of simply placing keywords, prepare content around the same:

● How-To Guides: “How to Start a Dropshipping Website on WordPress”

● Product Reviews: “Best Noise-Canceling Headphones for Remote Workers”

● Case Studies: “How Our SEO Strategy Increased Website Traffic by 200% in 6 Months”

● List Posts: “Top 10 Alternatives for Shopify in 2025”.

Case Study: How Long-Tail Keywords Boosted a Website’s Traffic by 150%

A small eCommerce store selling handmade candles was struggling with low traffic. Rather than competing for the term “scented candles, they focused on long-tail variations like:

1. Best soy wax candles for relaxation

2. Handmade lavender candles for stress relief.

The result is that over six months, organic traffic shot up 150%. The conversion rates increased 2.8x since users searching for these terms have a purchase intent.

Final Thoughts

Finding long-tail keywords are the secret sauce of modern SEO. They might not take you to the top of the charts overnight, but they take you to the right one, i.e. the one that is looking for solutions, products or services. Using a keyword research tool, going into various online forums, and putting long-tail keywords in your content can help you boost rankings, get organic traffic, and increase conversion rates.

So, what’s the next step? Determine and find long-tail keywords for your niche and write a blog post around them. If you stick with it, your site will experience a positive impact before you know it.

Need help with SEO? Rasonix provides up-to-date SEO tactics for both big and small businesses. Whether you need keyword research or complete SEO solutions, we have you covered. Let’s talk! Share your queries in the comments or reach out to us for personalized keyword strategies.

Frequently Asked Questions on Long Tail Keywords:

1. How do I choose long-tail keywords that will actually work?

There isn't a magic equation, just pretend to be your audience. What would they search for on Google? Then, give these tactics a shot:

● Google's Autocomplete: Type something in the search bar and check what Google predicts.

● People Also Ask & Related Searches: Located at the bottom of Google search results.

● Social Media & Forums: Quora, Reddit, and Facebook groups are perfect for finding out what people are querying.

● Keyword Research Tools: Try Ubersuggest, Ahrefs, SEMrush, or AnswerThePublic to come up with keyword ideas.

2. Can I use free tools to find long-tail keywords?

Yes! If you're just beginning, you don't have to spend money on paid tools. Here are some free alternatives:

● Google Trends: Allows you to compare keyword popularity.

● AnswerThePublic: Reveals popular questions people search for.

● Soovle: Compiles keyword suggestions from various search engines.

● Keyword Surfer (Chrome Extension): Shows search volumes right in Google.

● Ubersuggest (Free Version): Provides keyword ideas and competition insights.

3. Do long-tail keywords actually assist with SEO?

Yes. Here's how, Less Competition and High Conversion Rates which is Good for Voice Search. When you produce good quality content on these keywords, Google will be thankful to you by giving you good rankings in the long run.

4. How do I organically include long-tail keywords in my content?

The secret is not to stuff them. Use them where they belong organically:

● Headlines & Subheadings: "How to Find the Best Budget-Friendly Laptops for Students"

● Blog Content: Reply in a friendly way to actual questions.

● Meta Descriptions & Image Alt Text: Make the most of optimizing beyond the body content.

● FAQs (such as this one!): An excellent way to incorporate keyword-based questions.

5. Do long-tail keywords matter for voice search?

Yes! More individuals are performing voice search now, and they're asking more conversational questions. If you optimize question-based, natural searches, your content will be more likely to appear in voice searches.

6. What is the biggest error individuals make with long-tail keywords?

Keyword stuffing! Others believe that if they repeat a keyword several times, it will be beneficial, but Google considers that spammy. Instead, write naturally and give value. If your content is valuable, Google will notice it, even if you mention the keyword a few times.